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Small Ideas can have the Biggest Impact

Posted by in Business

Not all ground-breaking ideas are complex as hell. Interestingly, some simple ideas have got the innovation ball rolling. In fact, quite a few inventions out there are a result of a happy accident. From Corn Flakes to Coca-Cola, they have entered our world by chance. Also, a look into the history will reveal that near-failures were converted into massive success with a minute change. Not to forget the fact that there are loads of entrepreneurs out there who have converted some simple ideas into a marketing widget and have churned…read more

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When should Startups Hit the Accelerator Pedal?

Posted by in Business

Start-ups are in rage these days. Even college students are trying to occupy this space. Entrepreneurship ideas are priceless, but the failure rate for startups is beyond tolerance. The significant obstacles and unpredictable outcomes during the business acceleration process soak the blood out of most founders. Such is the harvesting season for most startups. Strangely enough, a majority of the startups fail to regulate the accelerator pedal. As a result, they frequently run into problems. Going full throttle prematurely All types of business entities would like to seize the moment…read more

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Best Practices to Kill Shopping Cart Abandonment

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Ironically, two-thirds of the world’s online shopping carts are abandoned. With an abandonment rate of over 68%, most entrepreneurs are left with a migraine sized headache. Imagine, 7 out of every 10 consumer stopping just at the finish line. It’s truly depressing, to say the least. So, would it make sense to understand what these unfulfilled carts are trying to tell us instead of pushing more sales? Remember, every abandoned cart has a story. Although not every story is the same, most stories have a common narration. We cannot pretend…read more

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